Last update: 2023-09-07. . All communication channels in Adobe Campaign must be correctly. To do this, select it from the campaigns that have already been created. You can take a look at ACC v8 documentation on some of the information you're looking: ACC V8 and ACC v8 with AJO ACC v8 with AJO Regarding ACC vs ACS vs Marketo you will have to look at business use cases you are trying to solve and then come up with which product. Work with Campaign and Experience Cloud Triggers. 0%)Adobe Campaign v8 is designed for cross-channel marketers who need best-in-class cross-channel campaign management and a cloud solution with enterprise scale. When the. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Define the connection settings. As a Campaign administrator, you can configure email channel settings. Learn more about audience segmentation Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. *This list of marketing channels is not meant to be comprehensive. As a hosted or hybrid customer, contact Adobe to have a new built-in package deployed. 0%)Get Started with Adobe Campaign. Establish metrics for success. Created for: Beginner. To access and modify it: Select Resources > Templates > Delivery templates from the advanced menu. For more on this, see Creating an email. So, your online channels — like email,. Offers can be presented on various offer spaces using an inbound or outbound channel. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more. For more on this, refer to the Routing section. Define the audience. The Content management activity is accessed via the Tools toolbar of the workflow diagram. These elements are presented hereafter. 21. This collection can be used in a transactional email to add product listings to the content of the message, for example a list of products - with the price, reference number, quantity, etc. ru support the AMP format. Browse high quality and professional stock photos and royalty-free pictures and images. See Return to sender. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. This solution offers personalized online, offline, traditional, and emerging channels for marketing campaigns with a focus on cross-channel marketing. AI helps establish when it makes sense to pay 100. SEO (organic search) Word-of-Mouth Marketing. To access the description of each table, go to Admin > Configuration > Data schemas, select a resource from the list and click the. Identify the field to use for reconciliation to associate the PII data with the Profile Data. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. Click the Execution list tab. Click the Create button. Developer. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Adobe Experience Manager. To access the list of a campaign’s marketing activities: Go to Marketing activities from the top navigation bar. appendVisitorIDsTo” Adobe Campaign Standard: How to prevent workflows from inserting blank org units; The page to be deleted is hidden but remains in. This chapter details some specific features for inbound channels. Adobe Campaign allows you to simplify the operational complexities of sending multilingual campaigns. tapping or clicking the call to action button. About channel activities. Select text in the body of your message or landing page. Get a closer look at which organisations are seeing up to a 293% ROI with Adobe Campaign. Create deliveries to send personalized messages on different channels. Adobe Campaign has two types of lists: A homogeneous list, which is when it contains a single type of resource. Join in person or online. With offline channels, it is different. Adobe Express User Guide. Adobe Campaign is a flexible tool allowing you to execute and orchestrate communications in many ways. “Through campaign orchestration we can now have conversations with our customers across channels,. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. Quick Actions. This page lists new capabilities, improvements and fixes coming with the latest Campaign Classic v7 Release. Under the Specific actions section, select Start sending message to determine the. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign. Adobe Campaign comes with a pre-defined data model. Improve your multichannel marketing. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk delivery. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. It provides a dedicated platform for businesses to communicate with their customers, share information, and provide customer support. The Email delivery activity allows you to configure sending an email in a workflow. WhatsApp Business is a free mobile messaging app designed for small and midsize businesses. They are usually used to promote a specific content that. Implementation steps for Campaign Interaction module. In the Properties section, specify how you want to execute the campaign. Topics: Validation. Click the Adobe logo, in the top-left corner, then select Marketing plans > Transactional messages > Event configuration. From the template defined in the previous step, create a new landing page in a program or campaign. Verify that your user has the necessary permissions in Adobe Campaign Standard and tags in Adobe Experience Platform. So, your online channels — like email, web, mobile and social — match your off-line channels, including direct mail, call centre, in-store and so on. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. Unsubscription: this template can be linked from an email sent. In order for an offer to be selected by the offer engine, it has to be. This section provides general information specific to the email channel in Adobe Campaign With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Five communication channels are available in Adobe Campaign: Email, SMS message, Push notification, In-App message and Direct mail delivery. To send SMS messages, one or several external accounts must be configured by an administrator under the Administration > Channels > SMS > SMS accounts menu. In an email campaign, you don’t send a customer three emails in one day. Select the execution delivery of your choice. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Direct Mail. For a recipient named ‘John Smith’, as it contains no special characters, Adobe Campaign will choose GSM encoding which will authorize up to 160 characters per SMS message. If you are using this connector, you need to adapt your implementation accordingly with the new connector Adobe Analytics Connector. Read reviews. Duplicate the out-of-box typology Transactional message on profile (mcTypologyProfile). Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Step 1 - Create and publish the event configuration. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. You will then access the landing page dashboard. Managed Cloud Services. Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels. Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient's preferred channel. . See Get Started with Campaign Classic for more information. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. In this lesson, we are focused on the Campaign logic, rather than composing content delivery or traking responses. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. campaign workflows enable you to create and configure deliveries entirely for all available channels. Five communication channels are available in Adobe Campaign: Email, SMS message, Push. Paid hours required for additional Affiliated brands of. This means the customers who are most active in the refer-a-friend program are most likely to reap the greatest rewards. In the Data Collection UI , create a mobile property. The Email channelis one of the core channels in Adobe Campaign, allowing you to schedule and send personalized emails to specific targets. These advanced settings include general email channel parameters, email routing. Click Save. Please note that the drop-down will display both SDK V4 and Experience Platform SDK applications. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. To get started, create the event corresponding to your needs. Click again the icon at the bottom right of the Deployment block. Three types of In-App message are available in Adobe Campaign: Target users based on their Campaign profile (inAppProfile): This message type enables you to target Adobe Campaign profiles (CRM profiles) who have subscribed to your mobile application. Refer to Setting up your Adobe Experience Platform Launch application in Adobe Campaign. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Then, deliver timely and relevant campaigns that meet your customers in the right. Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. From the advanced menu, via the Adobe Campaign logo in the top-left corner, select Administration > Application settings > Options. With access to your audience profiles and analytics, you can drive better customer engagement. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information (postal. Double-click the activity to edit it. Tiered refer-a-friend programs offer larger rewards with every successful referral. Scores will be stored in - the Adobe Campaign Data Mart and joined to the customer profile. See full list on experienceleague. The sections below provide information that is specific to the direct mail channel. Purpose-built for personalized cross-channel customer engagement at scale. Adobe Campaign delivers marketing tools for email, search, mobile,. “Trigger from fall preview Push”. While most email service providers are communicating to customers via a list-centric approach, Adobe Campaign relies on a. Launch, measure and automate campaigns across every channel. means dedicated execution server(s) to leverage. The email channel is one of the core channels in Adobe Campaign, allowing you to schedule and send personalized emails to specific targets. See Return to sender. About subscriptions. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. In a cross-channel campaign, a single marketing communication uses different channels. Send it via Campaign: perform your direct mail within a campaign workflow and add a Transfer file to send the file via FTP for example. On this page, learn how to edit the default values for the general email and sending parameters. In this example, the Fields section. With its comprehensive suite of features, including advanced analytics, automation, and powerful campaign orchestration capabilities, Campaign provides the tools you need to effectively. 0%)Adobe Campaign Classic has native and robust functionality with a built-in recommendation engine to automate the process of selecting personalised and relevant offers by picking them from the centralised offer catalogue and delivering them in real-time across channels. Use triggers for transactional messages. We work across emerging digital channels, bringing data under one roof to get real-time insights based on a holistic view of your customer. Use the native email capabilities in Adobe Campaign with your other marketing channels. . Adobe Campaign v8 is. For more information, see Channel-specific application. Message templates and properties. Dynamic list selection. Created for: Beginner. Add the channel-specific configuration to your mobile application set up. To configure the server and tenant options for Adobe Target, fill in the following fields accordingly: TNT_TenantName: name of the Adobe Target tenant. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. Accessing transactional messages. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Like all channels in Adobe Campaign, it is simple to personalize and preview the content to see what your recipients will actually see. background. AI enables companies to find the micro-influencers with the right audiences for them, across a large number of niches and audience segments. 8%. On this page, learn how to edit the default values for the general email and sending parameters. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. You can also watch this video that details how to deliver an offer on an inbound channel. Harmonising all of your marketing channels is not an impossible task. Once you have created and published an event, the corresponding transactional message is automatically created. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. , generally in batch mode. Adobe has been named a Leader in the Multichannel Marketing Hub market This marks Adobe’s fifth consecutive year as a Leader in this Gartner® Magic Quadrant report Adobe was positioned as the highest for its Ability to Execute SAN JOSE, Calif. User. Adobe Campaign lets you mass deliver personalized electronic messages to a target population. Add the channel-specific configuration to your mobile application set up. The videos below demonstrates the required steps to configure a mobile app in Experience Platform Launch: Transcript. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. . This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style that reinforces the brand’s ultimate message. Both email deliveries, and SMS deliveries can be set up as multilingual, which allows you to send the email or SMS based on a profile’s preferred language. S 805: Data-Driven Campaigns for New Markets with Adobe Campaign. Note that tab contents may no longer be changed once the delivery has been sent. To leverage mobile use cases in Adobe Campaign Standard with an Experience Cloud SDK application, a mobile app has to be created in. To do this, select a delivery from the Channels category of your workflow’s activity palette. The first phase of a Cross-channel Campaign looks like any Campaign. While the outlays might be more than an online campaign, the long-term benefits of a grassroots direct mailout can be plentiful. To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. For more on this, refer to the Routing section. Configuring SMS channel. Once your channels work together, they work in your favour. Offer presentation via an outbound communication channel is carried out via direct mail, email, or SMS campaigns etc. Confirm a landing page submission. You can also add a Description in the corresponding field and edit the image displayed on the email thumbnail in the lists. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Experience League. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. You can also directly access a transactional message through the link located in the left-hand side area of the. Double-click the activity to edit it. com Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Select Marketing plans > Transactional messages > Transactional messages. If your report suite does not have channels defined, the Auto Setup page displays. Marketers don’t have to worry about how much each message costs and can instead focus on building high-quality customer. Create a new external account from Administration > Application settings > External accounts. To send SMS messages, one or several external accounts must be configured by an administrator under the Administration > Channels > SMS > SMS. Once your channels work together, they work in your favour. Drive personalization and engagement through a single accessible view of the customer. In the Event section, select the event that you have just created. To create an Email delivery: Drag and drop an Email delivery activity after the first segment. Marketing analytics that does more. Watch overview. In the Data Collection UI , create a mobile property. Cross-channel marketing connects experiences on different channels across a single campaign. Once a condition is defined for at least one variant, a purple frame is displayed around the. For each channel, specific functionalities are available. 3%,rgba(137, 61, 231, 1) 100. By the end of this module, you should be able to Create and Execute the Cross-channel Campaign. The ACS ID field will remain empty for profiles or elements created before activating this option. Created for: Beginner. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. background. Recurring emails allow you to send the same email multiple times to different targets over a defined period. Email deliveries let you send personalized emails to the target population. It has different levels of access that enable to give different permissions to different departments. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. In order for an offer to be selected by the offer engine, it has to be approved. The second tab lets you assign a schedule to the activity, and the third tab defines the expiration conditions of the activity. To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. To keep track of delivery successes or failures, Adobe Campaign provides an email alerting system that sends notifications to inform users of important system activities. With offline channels, it is different. Once Adobe Campaign starts receiving events related to this event configuration, you can click the Latest transactional events link under the History section to access the latest events sent by your third-party service and processed by Adobe Campaign. Data is passed between the channels. The key steps to send a SMS are as follows: Configure the SMS channel. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers. Select Marketing plans > Transactional messages > Transactional messages. For more on creating an email, refer to this section. For entrepreneurs like Brien Gearin, they can earn over $1,000 a month per client. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Enter the properties of the workflow and click Create. Refer to Setting up your Adobe Experience Platform Launch application in Adobe Campaign. Half of customers engage with three to five channels during each buying journey. In Adobe Campaign, make sure you can access the In-App channel. This user guide contains videos and tutorials on the many features and capabilities of Adobe. In this video, we are going to describe how to attach files to an easy. The export list option allows you to export a maximum of 100,000 lines by default and defined by the Nms. It’s best to do image editing in. Define the SMS content. In the data structure definition, check the Add automatic ID field option, under the Fields section. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences. Campaign Manager. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. In this lesson, we are focused on the Campaign logic, rather than composing content delivery or traking responses. Create a trigger event in Campaign Standard. All communication channels in Adobe Campaign must be correctly configured to be able to effectively send messages. Adobe Campaign Standard: Does Campaign use the new Litmus API? AEP - Data feed mappings not available in source connector; Items assigned to adobe_mc parameter of “visitor. Adobe Campaign enables you to build the most accurate target: you can select recipients according to their age, localization, what they bought, if they clicked a link in a previous delivery, etc. After sending your message, the users will receive the push notification and access the specific page in the app by interacting with the notification e. Edit and personalize the transactional message, test it, and then publish it. Configure Microsoft® Dynamics 365 for the integration with Campaign Standard. Compare Adobe Campaign to alternative Marketing Automation Software. Experience LeagueAdobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. This message type can be personalized with all available profile attributes in. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Add a Page activity after the Storage activity. Once your channels work together, they work in your favour. 3%,rgba(137, 61, 231, 1) 100. ) and send them to your audience directly from Adobe Campaign. Adobe Campaign is a leading campaign management software that empowers businesses to orchestrate personalized, cross-channel marketing campaigns with ease. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Ad Campaign Manager. It empowers you to give your customers a consistent and. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. Enter a Label and an ID for the event. To monitor a transactional message, you need to access the corresponding execution deliveries. Adobe Campaign let you form this Control Group from the main target by taking the sample. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and configured in Adobe Campaign. Customer. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Design the message and insert a link including an offer into the content. User Review of Adobe Campaign: 'We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. The Summary tab contains the characteristics of the delivery: delivery status, channel used, information about the sender, subject,. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. After sending your message, the users will receive the push notification and access the specific page in the app by interacting with the notification e. Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints and devices with a unique pricing structure and flexible subscription model. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. Predictive send time optimization predicts which is the best send time for each recipient profile for email opens or clicks. Many businesses hire agencies or freelancers to manage and optimize their ad campaigns. To create a new Landing Page type Web application, use the following steps: Go to the Campaigns tab and click the Web application link, then click the Create button. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. Avoid overloading the customer, either on one channel or on all channels combined. Last update: 2023-09-22 Topics: Overview Created for: Beginner User Admin Developer Understand how Adobe Campaign Classic fits into the Adobe Digital Experience. The pipeline retrieves users’ actions or triggers from your website. For example,. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. This message type can be personalized with all available profile attributes in Adobe Campaign but requires a secure handshake between Mobile SDK and Campaign. Each visit to your website is. Once your channels work together, they work in your favor. Half of customers engage with three to five channels during each buying journey. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. Paid hours required for additional Affiliated brands of. The Direct mail delivery activity allows you to configure and prepare a file containing profile data that you want to use for a direct mail campaign. Adobe Campaign allows you to add deliveries into a workflow. . Adobe Campaign let you form this Control Group from the main target by taking the sample. Communication channels. Create and edit graphics, photos, and videos. With the help of tools like Ad Creative, could you provide a similar service?. Double-click the activity to edit it. See moreGet started with communication channels Global concepts. Recurring mails allow you to send the same direct mail multiple times. In the XML content of the. Specific information on how to create and configure each communication channel is available in these sections: Creating a push notification. Content Scheduler. Push notifications can be optimized based on a triggered event or automated in an Adobe Campaign workflow. The combination enables it to implement CCMH via on-premises, managed service, SaaS, and hybrid deployment models. Website & Blog. Manage templates to configure messages properties and allow you to gain time and consistency across. Click the message of your choice to edit it. Reviewer Function: Data and Analytics; Company Size: 30B + USD; Industry: Healthcare and Biotech Industry; Adobe campaign is providing email and multi-channel marketing campaign, you can integrate this product across multiple application source and environments. Marketing automation. The goal of the campaign would be to make your onboarding experience more successful. Once your SMS channel has been configured, you must create a channel surface to be able to send SMS messages from Journey Optimizer. See what Adobe Campaign can do for your cross-channel strategy. From Campaign Explorer, select Administration ‘>’ Platform ‘>’ External accounts. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. See how Adobe Campaign helps you build, explore, and execute cross-channel campaigns quickly and effectively. Offer presentation via an outbound communication channel is carried out via direct mail, email, or SMS campaigns etc. To send a transactional push notification to the Adobe Campaign profiles who have subscribed to your mobile application, you first need to create and configure an event targeting the Adobe Campaign database. Track the success of your deliveries in Adobe Analytics. This video explains how to create a multi-lingual delivery based on a template. Save your changes. This section describes the specificities of the SMS and push content editor, including the SMS and push content editor interface. Remove the Address on denylist rule. Select Marketing activities > Marketing plans > Programs & Campaigns. To create a new campaign, access the Campaigns menu, then click Create campaign. From the message dashboard, you can access several reports for this specific message. User. User. To create an Email delivery: Drag and drop an Email delivery activity after the first segment. Email channel parameters. means dedicated execution server(s) to leverage Transactional Messaging. Admin. If you cannot access these channels, contact your account team. The Email delivery activity allows you to configure sending an email in a workflow. For more information, see Channel-specific application. Email Channel. AMP for Email is a new open-source format that enables developers to create dynamic and interactive emails. Select New Workflow as workflow type and click Next. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. These industry-leading tools offer businesses the ability. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. The message will therefore be sent in a single part. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Go next level with your campaigns using Adobe. The steps to access, edit and personalize this message are described. 239 in-depth Adobe Campaign reviews and ratings of pros/cons, pricing, features and more. Email Rendering: Includes 1,500 Email Renderings per year. Click Enable dynamic text. For example, the profile list only contains profiles. All communication channels in Adobe Campaign must be correctly configured to be able to effectively send messages. The different Adobe Campaign admin operations are carried out via the Administration menu accessible when clicking the Adobe Campaign logo in the top-left-hand corner. You can combine them to create a cross-channel workflow. You can send an email to customers and then an sms to those who did not open the mail. SDKs. Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. Learn how to use rich customer data to create, coordinate, and deliver dynamic marketing - through email, mobile, offline channels, and more. Define the audience. Step 3: Design emails. Admin. Hover over the Send via SMS template with the mouse and select the Duplicate element. All communication channels in Adobe Campaign must be correctly configured to be able to effectively send messages. Make sure recipient profiles contain at least an email address. means distinct modes of communication between Customer and Recipients through email, direct mail, mobile app, call center, social, or SMS. The tool makes managing customer relationships a breeze. Created for: User. The videos below demonstrates the required steps to configure a mobile app in Experience Platform Launch: Transcript. Enter a Label and an Internal Name.